Client Supplied Avatar Data

Use this script to get us the data about your ideal customer avatar!

Directions:

  1. Watch the instruction video;
  2. Load one or more of the sample projects to get an idea of the types of answers;
  3. Fill out the form below & click the "Submit" button;
  4. We'll be back in contact with you shortly 😉

Example Avatars

Click links to auto-load examples

Avatar Profile: Struggling Writer (Topic: Write full time)

Avatar Profile: Beginner Investor (Focus: Find great investment deals)

Avatar Profile: Special Operations Candidate (Focus: Get ready for military service)

Avatar Profile: Luxury Real Estate Agent (Topic: Find high-end buyers)

Avatar Profile: Busy Mom (Topic: Protect Family From Germs and Viruses)

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"My name is _____."

Avatar Identity

"My avatar's name is _____."
"My avatar's pronoun is _____."
(Ex: he, she, they, etc.)
"My avatar's personal pronoun is _____."
(Ex: him, her, them, etc.)
"My avatar's possessive pronoun is _____."
(Ex: his, her, their, etc.)
Currently my ideal customer is a _____."
(Ex: struggling, part-time writer; beginner investor; real estate agent, etc.)
_____ are my ideal customers."
(Ex: struggling, part-time writers; beginning investors; real estate agents, etc.)
"Ultimately, my ideal customer wants to become a _____."
(Ex: New York Times best selling author; millionaire investor; multi-million dollar producer, etc.)
"Ultimately, my ideal customers want to become _____."
(Ex: New York Times best selling authors; millionaire investors; multi-million dollar producers, etc.)

Your Avatar's Main Focus

"My ideal customer's #1 most important area of focus is _____."
(Ex: ebook promotion; stock market research; lead generation, etc.)
"My ideal customer's #2 most important area of focus is _____."
(Ex: content marketing; stock opportunity analysis; networking skills, etc.)

Immediate Results They Want

"Right now, my ideal customer really wants to _____." (Starts with a VERB)
(Ex: make more book sales; find a good deal; get a few good buyer or seller clients, etc.)
"My ideal customer also wants to quickly _____." (Starts with a VERB)
(Ex: get more newsletter subscribers; make a good return on a stock deal; stop burning money on ads, etc.)
"My ideal customer also really needs to _____." (Starts with a VERB)
(Ex: stop spending so much on ads and start making money selling books; find a deal before all the profit gets sucked out; find a buyer who don't have money issues, etc.)

Your Avatar's Ultimate, Long-Term Desired Outcomes

"Ultimately, my ideal customer really wants to _____." (Starts with VERB)
(Ex: stop working for a boss; find great deals consistently; make six figures, etc.)
"Ultimately, my ideal customer also really wants to _____." (Starts with VERB)
(Ex: write full time; live on passive income; develop a huge referral network, etc.)

Urgent Problems They Need To Solve

"My ideal customer really needs to figure out how to _____." (Starts with a VERB)
(Ex: get more exposure without going broke buying ads; find deals with low risk; prospect for new business consistently, etc.)
"My ideal customer must also figure out how to _____." (Starts with a VERB)
(Ex: stand out from the crowd of all the other authors in the same niche; figure out the best time to sell a stock; balance business and family life, especially on the weekends, etc.)
"Also, my ideal customer needs to know how to _____." (Starts with a VERB)
(Ex: make more than just a couple of bucks off each book sale; buy stocks too high and immediately lose value the next day; stand out from all the other agents in the marketplace, etc.)

Your Avatar's Pain Points

"My ideal customer is really frustrated by the fact that _____."
(Ex: Amazon is super crowded with competing authors; everybody else seems to be able to find great deals; other agents who aren't as smart seem to make more money, etc.)
"My ideal customer is also really frustrated by the fact that _____."
(Ex: Facebook and social media fell like yelling into an abandoned building; it's so easy to get sucking into analysis that feels like searching for a needle in a haystack; floor time waiting for the phone to ring is a complete waste of time, etc.)
"My ideal customer is also really frustrated by the fact that _____."
(Ex: none of the experts agree on exactly what you should do to sell more books; stocks never do what you think they will based on news reports; sellers always want too much money and buyers really have no clue what they want in a house, etc.)

Critical Questions They Need Answered To Move Forward

"A question my ideal customer really needs answered is _____."
(Ex: how do I build a real business around my book?; how do I know if a stock is a good investment or not?; where is the best place to look for new buyer and seller leads?, etc.)
"Another question my ideal customer really needs answered is _____."
(Ex: how do I turn my book from a hobby that costs me money into a full-time stream of income?; when is the best time to sell a stock?; how can I get buyers and sellers to get off the fence and do business with me now?, etc.)
"My ideal customer also really needs the answer to this question: _____."
(Ex: how do I use social media to help me sell more books?; how can I invest even though I don't have a lot of capital?; how can I get more bang for my buck in advertising?, etc.)

Objections, Ideas, and Limiting Beliefs

"My ideal customer is hung up on the idea that _____."
(Ex: selling is sleazy and manipulative; most great deals must come from insider trading or special knowledge others don't have access to; the market is just too crowded with other agents who'll say or do anything to get a deal, etc.)
"My ideal customer is crippled by the belief that _____."
(Ex: I'm an author, not a salesperson; stocks seem to rise or fall for no logical reason whatsoever; people don't want a professional agent, they just pick whoever tells them what they want to hear, etc.)
"My ideal customer can't get past the idea that _____."
(Ex: book selling is the publisher's job, not the author's job; everybody else seems to be able to predict the market except me; social media just sucks up time and money and doesn't produce results, etc.)

Bottom Line "End Of The Day" Results Your Avatar Wants

"In a perfect world, my ideal customer wants to be able to _____." (Starts with a VERB)
(Ex: live the dream lifestyle of a successful author; reach financial freedom through investments; live the life of a successful, professional Realtor, etc.)
"In a perfect world, my ideal customer also wants to be able to _____." (Starts with a VERB)
(Ex: make a difference and an impact on the world; be able to spend quality time with family and friends; spend more time with family and friends instead of working all the time, etc.)
"In a perfect world, my ideal customer would also be able to _____." (Starts with a VERB)
(Ex: do something you love and make money doing it; live and work anywhere there's an internet connection; finally feel in control of your life and finances, etc.)

Your Avatar's Enemy

"My ideal customer's enemy is a/an _____."
(Ex: traditional publisher; TV talk show analyst; part-time agent, etc.)
"_____ are my ideal customer's enemies."
(Ex: traditional publishers; TV talk show analysts; part-time agents, etc.)

Main Solution You Offer This Avatar

Completes the phrase: "I'd like to invite you to check out _____."
(Ex: Author Wizards; Sixty Second Investor; Automated Listing Machine, etc.)
Completes the phrase: "I want them to go to this link _____."
(Ex: http://authorwizards.com, etc.)
Completes the phrase: "I am inviting them to check out a / an _____."
(Ex: book, free report, webinar, software etc.)
TIP: Use the headline from the target page itself to save time!
(Ex: "How To Enjoy Rockstar Author Status, Sell Truckloads of Books, and Build A Rabid Tribe of Followers & Fans (In As Little As 15 Minutes A Day)")
"My offer helps customers _____." (Starts with a VERB)
(Ex: become an Amazon Bestseller in 2 days; get double-digit returns from your investment; get 7 new listings every month without doing floor time or cold calling, etc.)
"My offer also helps customers _____." (Starts with a VERB)
(Ex: create a high-ticket coaching course based on your book; get government-backed and secured rates of return; automate 91% of your business so you can focus on serving your clients, etc.)
"My offer also helps customers _____." (Starts with a VERB)
(Ex: get PAID author speaking engagements; identify great investments in less than 30 minutes a day; become a top 5 producer in 90 days, etc.)
"The #1 outrageously amazing result you get from this is that you can now _____."
(Ex: experience true freedom as an author doing what you love; create bullet-proof financial and personal wealth; make a six-figure income as a Realtor, etc.)
"You can have it all without _____." (Verb ending in ING)
(Ex: having to write a new book every week; making high-risk investments that rarely pay off; working 60 hours a week or neglecting your family, etc.
"The title / name of this part of my offer is ______."
(Ex: Topic Detective Wizard, etc.)
"This is a / an ______."
(Ex: software program, course, training, one-on-one coaching, etc.)
"The value of this part of my offer is ______."
(Ex: $97, etc.)
"This makes it easy for you to ______." (Starts with a VERB)
(Ex: research your niche audience super fast; learn to write great classified ads; create the ultimate speaker one-sheet; emergency fitness training routine, etc.)
"This makes it so you can _______." (Starts with a VERB)
(Ex: get inside their minds quickly; generate tons of buyer leads this weekend; instantly set yourself apart from every other speaker they're considering; reach passing levels for your test in a month or less, etc.)
"This means you will finally be able to _______." (Starts with a VERB)
(Ex: reach even the most outrageous sales goals faster than you ever dreamed possible; sell your house and get on with your life; sell more from the back of the room and give your family the lifestyle they deserve; land the dream job you always wanted, etc.)
Add Another
"The total value of this offer is _____."
"Today your price is _____.
"You'll see results in _____."
(Ex: 30 days; 15 minutes or less; one week; etc.)

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