"My target audience is a / an ____."
(Ex: beginner investor, ebook author, home seller, home buyer, etc.)

"My main topic is ____."
(Ex: stock investing, ebook marketing, for sale by owner, home buying, etc.)

"My other main topic is ____."
(Ex: pick winning stocks, ebook writing, fsbo, house hunting, etc.)

"My audience really wants to _____." (VERB)
(Ex: pick more money-making stocks; publish your own outrageously profitable ebook; get your home sold for top dollar; buy your own dream home; etc.)

"My audience really wants to _____." (VERB)
(Ex: earn a double-digit return on your stock investments; create passive income from amazon royalty checks; find a qualified buyer in your timeframe; get a monthly payment you can feel good about; etc.)

"My audience really wants to avoid ______." (VERB ending in "ing")
(Ex: losing money on stocks, trying to write it all yourself, paying a Realtor commission, spending weeks in a car looking at houses, etc.)

Completes statement "Even if ______"
(Ex: you have never invested in stocks before now, you think you can't write, you have no marketing or sales experience, you have less-than-perfect credit, etc.)

"You'll see results in _____."
(Ex: 30 days; 15 minutes or less; one week; etc.)