As you go through the OFA Challenge, the effectiveness of your sales copy is determined by how well you tap into your ideal customers' "hot buttons" - the emotional triggers that get them to buy, try and sign up.

Those hot buttons and triggers are directly tied to the quality of the "avatar" you define up front in this process. These two videos and the "Product Specific Avatar" Script (which you can use for FREE) will go a long way toward helping you do just that - dial in your avatar so your sales copy is laser focused.

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