Gary Halbert's Favorite Direct Response Headlines

Gary Halbert's Favorite Direct Response Headlines

Gary Halbert's Long Lost
"Direct Marketing Secrets" Presentation

In this long lost video, the late, great Gary Halbert explains what you should focus on, what you should sell, and why!

This guy was a genius when it comes to direct selling AND content creation... and a real character to listen to... enjoy!!

Everything he teaches can be adapted to what we are doing today online... and that makes this absolutely insane when it comes to the principles you can apply right now today.

Translation: When Gary says the following, you think this.

  • Direct Mail = Digital Marketing
  • Mail = Email Marketing
  • Letters = Email messages
  • Book = Product
  • Post Office = Autoresponder Service
  • Direct Mail Piece = Sales Letter
  • Small space display ads = online ads / FB newsfeed ads
  • Lead generation ad = opt-in lead-magnet, tripwire offer

This is my tribute to the late, great copywriting genius, Gary Halbert. He did more to teach direct response copywriting skills to our generation of online copywriters than any other person I could name.

This is a collection of Gary's favorite direct response headlines that he felt could really drive sales in some VERY competitive markets. If you've never heard of Gary, or you'd like to know more about him, I encourage you to check out The Gary Halbert Letter to learn more.

Directions:

  1. Fill out the form below & click the "Build" button;
  2. Scroll through the results that appear below the form;
  3. Click on "Get Results" to download Text (.txt) or Word Processing (.DOCX) version... or have them emailed to you.

*Do Not Forget to click "Project" and Save your project input for future use or changes!

Example Projects

Click links to auto-load examples

Target: Authors (Topic: Entrepreneurial Publishing)

Target: Entrepreneurs (Topic: Explosive Business Growth)

Target: Speakers (Topic: Speaking In Public)

Target: Health Professionals (Topic: CBD Oil)

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"My main topic is _____."
(Ex: explosive business growth; entrepreneurial publishing; get paid to speak, etc.)
"My target audience is a / an _____."
(Ex: entrepreneur; author; speaker, etc.)
"_____ are my target audience."
(Ex: entrepreneurs; authors; speakers, etc.)
"My target audience typically does or wants to _____."
(Ex: sell online; write books; speak in public, etc.)
"My target audience really wants to _____."
(Ex: make money; publish a book; deliver an amazing speech, etc.)
"_____ is what my audience really wants to do."
(Ex: making money; publishing a book; delivering an amazing speech, etc.)
"I can show my target audience how to get results in _____."
(Ex: less than a week; just 60 minutes or less; a single 30 minute session; less time than it takes to make a cup of coffee, etc.)
"If anyone has the answers my target audience needs, it has to be a / an _____."
(Ex: millionaire entrepreneur; professional public speaker; New York Times Best Selling Author, etc.)
"If anyone has the answers my target audience needs, _____ are the ones."
(Ex: millionaire entrepreneurs; professional public speakers; New York Times Best Selling Authors, etc.)
"Most people believe that _____ is the only way to get results in this area."
(Ex: "grinding" away for years; slaving for months at the keyboard; lawyers; speaker bureaus and their crazy fees, etc.)
"The real enemy here is a / an _____."
(Ex: lawyer; traditional publisher; speaker bureau, etc.)
"_____ are the real enemy here."
(Ex: lawyers; traditional publishers; speaker bureaus, etc.)
"Ultimately, I'm going to send them to or share with them a / an _____."
(Ex: automated prospecting software; 3 hour book writing software; Signature Speech Wizard, etc.)
"_____ is something my target audience hates to pay for."
(Ex: Facebook traffic; printing and publishing services; travel expenses; promoter's cut of the sales, etc.)

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