Sales Letter Framework

Week 2 Day 9

Today's the day to get your sales page copy done! Let's pull together all the elements we've created along the way to create the first draft of the sales letter to sell your framework.

Step 1: Watch the overall Sales Letter framework training

Step 2: Watch "over my shoulder" as I do each element in the template Russell created for you


Headline Package

Access the FREE "Core Headline Script":

Access Core Headline Scripts Here

Access the Script:

Existing OFA Scripts Members and Funnel Scripts Unlimited Members can access "Killer Headline Scripts" Here

Access Killer Headline Scripts

Video Sales Letter

Access the Script:

Existing OFA Scripts Members and Funnel Scripts Unlimited Members can access "Who, What, Why, How Script" Here

Access Who, What, Why, How Script

Letter Opening / Intro
Shocking Statement

Access the Script:

Existing Funnel Scripts Unlimited Members can access "Sales Opener Question Script" Here

Access Sales Opener Questions Scripts

Story
Present The Solution

Part 1: Who You Are

Access the Script:

Existing OFA Scripts Members and Funnel Scripts Unlimited Members can access "Who, What, Why, How Script" Here

Access Who, What, Why, How Script

Existing Funnel Scripts Unlimited Members can access "About Me/ Bio Script" Here

Access About Me / Bio Page Script

Part 2: Introduce The Solution

Access the Script:

Existing OFA Scripts Members and Funnel Scripts Unlimited Members can access "Who, What, Why, How Script" & "Offer Stack Script" Here

Access Who, What, Why, How Script
Access Offer Stack Script

Order Button

Access the Script:

Existing Funnel Scripts Unlimited Members can access "Call To Action Script" Here

Access Call to Action Script

Bullets

Access the Script:

Existing Funnel Scripts Unlimited Members can access "Easy Avatar Bullet Script" & "FBM Bullet Script" Here

Access Easy Avatar Bullet Scripts
Access FBM Bullet Script

Credibility & Proof

Access the FREE "Niche And Offer Detective Wizard":

Access Niche and Offer Detective Wizard

Access the Script:

Existing Funnel Scripts Unlimited Members can access "About Me/Bio Script", "Testimonial Script", & "Case Study Script" Here

Access About Me / Bio Page Script
Access Case Study Script
Access Million Dollar Testimonial Script

Offer Stack

Part 1

Access the Script:

Existing OFA Scripts Members and Funnel Scripts Unlimited Members can access "Dynamic Stack Script" Here

Access Dynamic Stack Script

Part 2


What’s The Catch?
Risk Reversal / Guarantee

Access the Script:

Existing OFA Scripts Members and Funnel Scripts Unlimited Members can access "Who, What, Why, How Script" & "Offer Stack Script" Here

Access Who, What, Why, How Script

Summary Stack + Final CTA

Access the Script:

Existing OFA Scripts Members and Funnel Scripts Unlimited Members can access "Dynamic Stack Script" Here

Access Dynamic Stack Script

Letter Close and P.S.


The Sales Letter Page Jim Created Using Russell's Sales Letter Framework

Click Here Now To See Jim's Example

Not a member of Funnel Scripts Unlimited or One Funnel Away Scripts?

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