Using Funnel Scripts for the Professional Copywriter…
Stew and Jim answer a question from a FS subscriber who wants to use Funnel Scripts professionally as a copywriter.
Question: Funnel Scripts makes it much easier to get all your copy written and then you just have to edit and tweak it a little. My sole purpose for buying FS scripts was to use it to become a copywriter (instead of using it for my own products).
Is there a training that shows different ways or suggestions of how you can use FS to be a copywriter for other people (and who would be ideal clients etc)? And also what 2-3 main scripts you should focus on to build a business around?
Jim answers this one in typical Jim fashion – with experience and common sense. Tweaking to personalize will be how you deem fit for your customer.
NOTE: Know the difference between copyrighter and copywriter
https://expresswriters.com/copywriting-vs-copyrighting/
Transcript:
Jim Edwards: Hey guys, Jim Edwards here and welcome to this episode of the podcast and with me, I have my trusty friend and cohost Mr. Stew Smith…
Welcomes Stew…
Stew Smith: Hello, everybody…
Jim Edwards: Those of you who don’t know who Stew is, he is actually a business partner of mine, and he is also a former Navy SEAL who actually is the guy who still trains all the guys coming out of the US Naval Academy who want to go through BUD/S and become Seals…
And he also trains people all around the country through his network and through his live trainings…
He trains people on how to become police, firefighter, special operations, or any other tactical profession…
He is the author of over 30 books and ebooks, including Warrior Workouts and Tactical Fitness…
And he’s the guy who sends me workouts that make me sweat and almost throw up every day…
So welcome Stew…
Stew Smith: Hey, thank you, Jim…
Thanks for the intro…
I’m also the podcast producer by the way,
Jim Edwards: That is true…Stew is the podcast producer, and the only reason that we have a podcast…
Because if I was still up to me, it’d still be in the idea stage…
Stew Smith: We figured it out…
Jim Edwards: So Stew is the “Let’s do officer…”
So what do we have today’ Stew, what question do we have?
Stew Smith: All right, so we have a question from, the professional, right?
So Jeff Sandefur is a copywriter, and he asks about using Funnel Scripts and, his sole purpose for buying Funnel Scripts was to use it to become a copywriter instead of using it for his own products…
Jim Edwards: Okay?
Stew Smith: So he’s going to get into the marketing world and, write excellent sales copy for people who want to sell stuff…
So his question is, is there a training that shows different ways or suggestions on how to use Funnel Scripts to be a copywriter for other people?
And who would be ideal clients, et cetera…
But also, what two or three main scripts should I focus on to build a business around?
Jim Edwards: Okay, well, here’s the thing…
All the training inside of Funnel Scripts could be interpreted as training for writing sales copy for other people…
From the standpoint of instead of you filling out the forms, whacking the button and then editing the output for your own products…
You simply would do it for other people’s products and so all the training that we do where I talk about for your product, for your service, for your software, for your coaching…
You would just simply in your own mind, turn that on its ear and say for their product, their service, their software, their coaching…
Literally, I’m not being…
Stew Smith: Just change the pronouns, right?
Jim Edwards: That’s all it is…And honestly, I find it’s easier sometimes to use Funnel Scripts and to fill out the forms for other people than it is for myself…
Because like we’ve talked about in past podcast episodes…
When it’s for our own stuff, we want to think about what it is, instead of what it does.
And when I look at other stuff, like when I look at Stew’s stuff…
I look at it from not from Stew’s perspective but from the customer’s perspective because I’m a customer of his…
So, it’s easy for me to talk about benefits and payoffs and other things as opposed to him struggling with like,
“Hey, it’s going to show you how to do more pushups, and it’s going to start talking about what it is…”
Whereas it’s easy for me about somebody else’s product to talk about what it does…
So, you actually have an advantage if you’re using Funnel Scripts for other people…
Stew Smith: That’s a good point…
Jim Edwards: That if that makes sense…
So, I would say again, as far as all the training is just training to make you better at writing copy, whether it’s for yourself or other people…
Now, do we have training in there on how to go and solicit clients for doing copywriting work?
And the answer to that is…
“No.”
But thinking about it from the standpoint of selling…
What’s one of the rules that we’ve talked about in the past is that the more you try to sell to everyone, the more you’ll likely sell to no one…
So, my opinion is that you should, just like we tell people to focus on a niche group, a specific target audience of people that you are selling your product or service to…
So, like Stew focuses on people who want to be police, firefighter, tactical, military, all those professions, and then niches it down…
Even as far as if you want to go to that FBI Academy, if you want to go to Airborne School, you want to be a Green Beret, you want to make it through BUD/S, niching it down that far…
You, if you want to make money as a copywriter, I believe that you should niche down your audience of people that you go after…
Going after real estate professionals and there’s a million of them in the US…
Mortgage professionals mean these are just the ones that are coming off the top of my head.
Small business is probably too broad…
Stew Smith: Yes.
Jim Edwards: What about small retail business?
What about dentists?
Chiropractors?
I mean literally, you could open up the yellow pages…
…if such a thing still existed and you don’t know…
…Do you have a yellow pages?
Stew Smith: There’s a, I don’t know…I always put it in recycling soon as I get it because this is my yellow pages…
I don’t use it…
Jim Edwards: but you know, thinking about a specific group of people with a specific need to sell…
If I was really thinking about it at which I am right now, and I pulled out my magical redneck iPad with this…
Let’s kind of construct who would be an ideal audience?
Stew Smith: Real quick, Jim, what I would do is kind of stay in your lane…
Like you probably have a history…
You probably have a history of right?
You know, experiences in business government, whatever…
Whatever you’ve done your work in…
And focus…Focus on that first…
Like, if I were to do this if I were to use Funnel Scripts for other people…
I would probably stick to personal trainers or fitness folks because that’s my lane there…
Jim Edwards: Your native market,
Stew Smith: Which it’s a much broader…
So basically I took my niche and just opened it up, and that is who I would
Jim Edwards: Right…
Stew Smith: But then again, my opinion…
Jim Edwards: Maybe you might also write for, I wouldn’t if I were you, I wouldn’t write for personal trainers that worked at the mall…
I would go after personal trainers that went after high-end clientele…
Stew Smith: Yeah…
Just because you don’t want to, I know this sounds terrible, but you don’t want to sell the poor people because they don’t have money…
Someone who’s making nine bucks an hour as a personal trainer is not going to pay you $1,000 to write a sales letters for them…
It’s not going to pay you $5,000…
So just think, I mean, obviously going after a native market, that’s why I always default to real estate…
I always default to real estate and mortgage because that’s what I did for a decade…
And I understand that group of people now, do they meet the criteria all the time?
No…
Sometimes they do but just sitting here writing this down,
They need to sell…
They hate to sell…
They need to advertise…
They have money…
That would be my, my criteria.
You know, if they don’t need to sell or if they need to sell…
But they love to sell, and they love to write their own copy…
It’s going to be hard to get them to do that…
But if they need to advertise but they don’t have money, that’s no good…
So really just off the top of my head that that would be the criteria…
Need to sell…
Hate to sell…
Don’t have time to sell themselves
Need to advertise…
They have money.
But definitely, you want to look at native markets and, and let’s talk about that for a second…
About native markets.
From the standpoint of a native market is something, it’s somewhere where you have experience…
You can speak their language
You understand the process that they have to go through in order to sell.
And you can, you actually have a track record that you can refer to and say like me personally, I could say,
“You know what, I was an award-winning real estate agent and mortgage broker.”
“I took 51 listings my very first year in real estate.”
“I’d closed our x hundreds of millions.”
“I’ve been a professional investor as well with over 45 transactions in a 12 month period.”
I mean, there’s all kinds of stuff that I can use to build my resume…
Really to build my story…
…Remember we’ve talked about hook, story, offer…
The hook is, “I have been one of you.”
The story is, “I’ve done all these things.”
And the offer is “I can create all this sales copy for you.
Whether it’s ads or webinars or lead pages whatever you need.
I can create those things for you.”
Stew Smith: Yeah, you may just be a good writer…
Jim Edwards: Yeah…
Stew Smith: And you know, being able to say, “Hey, I’ve been an English teacher.”
“I’ve been working for newspapers for 20 years.”
“I’ve been writing professionally all my life.”
“Now I am doing sales copy.”
So I think you need to have a passive and an active method of getting customers.
Jim Edwards: Sure.
Stew Smith: The passive one being the website, you know how people are gonna find you, right.
Social media, kind of passive…
You know, now you start putting ads out, and you start making calls…
And you know, doing that, now you’re getting into an active method of finding customers…
Jim Edwards: And typically, what I would do in that situation would be not to have a price list, but to have an application funnel…
“I do this for people like you.”
“Here’s all the stuff we do and if this is something you’d like help with, tell me a little bit about yourself and your business and what you want done.
And then we can talk.
I wouldn’t have a price list.
I really wouldn’t.
Because then you can do just like what you said, you can go from passive to active.
So definitely…
So as far as the third part of his question, which was “What scripts should I get really, really, really good at it?”
I would say just again off the top of my head thinking about what every business needs.
Every business needs a good sales letter.
So I would get really good with the Hook Story Offer script…
I would get really good with the video sales letter, the VSL wizard…
I would get really good with the long form sales letter…
I would also get really, really good with all of the various headlines scripts because those have…
Depending on the type of product…
Depending on how salesy or non-salesy somebody wants to get…
Depending on all of those things, all of those scripts work great…
I would get really good with the questions hook script…
And I would also get really good with the webinar arm because the Perfect Webinar is the one where people can just slay it…
You can make a huge difference in their business.
So those would be the ones that I would tell you to get super good with super fast.
The other thing is if you are using Funnel Scripts to create copy for other people…
Don’t tell people you’re using Funnel Scripts to create copy for them,
Stew Smith: Hahaha!
Jim Edwards: Just don’t do it. And the other thing is that it makes it so easy for you to come up with great result quickly.
You’re going to have to put the skids on your enthusiasm…
Don’t create an amazing result, and then send it to them immediately…
You got to wait a couple days and say I’ve been working on this and really thinking it through and doing all these other things…
So I, I’ve got this done for you…
I put a rush on it…
You know, most people would take a week to two weeks to get back with you…
But I know this is important, so I burned some midnight oil and got it done for you.
It’s in just a couple of days, but for God’s sake, don’t tell them about your use…
I’m using this really great software that’s going to help me create this for you super, super fast…
And it only costs me $797 to join it, but I’m going to charge you $3,000 for the sales letter…
People were like, what’s that software again?
Maybe I should check that out…
So, just a word to the wise…
Stew Smith: Very good strategy that’s a really good point because you know, and then take those, it’s going to take you maybe half an hour to pump this thing out, right?
You’re using the Funnel Scripts take that time to fine tune…
It really edited out nicely get another set of eyes on it before you send it to somebody…
Jim Edwards: That’s where you earn your money as a copywriter.
You know, I have a guy that I’ve worked with WHO’s now become a friend of mine who actually works at ClickFunnels now…
And he has been a real good influence on me about going back through and spending more time editing…
Just not necessarily even Funnel Scripts output, but just in general…
That’s where you’re going to earn your money as a professional copywriter…
Funnel Scripts gives you a great first draft, but where you’re going to earn your money is with a good solid polishing edit…
And that goes for anything…
Whether you were to write it by hand or you were to use blueprint you found somewhere else or something from a swipe file…
Where you earn your money is with a darn good edit and polish…
So I’m glad you brought that up, Stew…That’s good…
Don’t, don’t just fill out the form and whack the button and think that you deserve to get $10,000 for what you hand them.
Maybe you could, but where you’re really going to earn your money is in with the edit and the polish and that stuff…
So, that was a great point…
Stew Smith: Yep…
Jim Edwards: Cool…So did we answer all of his questions?
Stew Smith: It appears so… Nothing really to add in here…
You know, I just told him that we would be answering this and in one of the Funnel Scripts podcasts and that is what we did.
Jim Edwards: Awesome.
Stew Smith: Perfect…
Jim Edwards: Excellent…Well if you guys don’t have Funnel Scripts, you need to go check out Funnel Scripts.com…
And you can watch a really cool training by Russell Brunson and myself…
We’ll explain three secrets of copywriting as well as give you a really super cool demo of Funnel Scripts if you’re not familiar with it…
If you are already familiar with Funnel Scripts and you don’t want to watch the training and you just simply want to give us your money and sign up for Funnel Scripts…
You can sign up for Funnel Scripts Unlimited, Go to
https://FunnelScripts.com/go
And that should take you right to the order page…
I’m Jim Edwards…
Thank you, Stew Smith, for helping me get this episode done
Stew Smith: You bet.
Jim Edwards: And we will talk to you guys soon…Bye Bye, everybody.