Should Your “Identity” and “Attractive Character” Be Different?

What’s the difference between your identity and your attractive character? Some people get confused about this question, so let’s first define them. 1. Your identity is who you see yourself as. It has different elements to it, and each element can be either private or public. 2. Your attractive character is what you put out into…

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Future Pacing and Why You Want to Use It

Have you ever wondered what future pacing is exactly? It comes from Neuro-Linguistic Programming or NLP. NLP can kick in when you find a common ground with your audience, such as when telling your story or using effective sales copy. That’s how you grab their attention. Future pacing is about getting people to imagine something…

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What Are the Magic Words That Make People Buy?

I get asked this question or some version of it fairly often. People are interested in what those “magic words” are to make people buy. The answer to this question is simpler than you might expect! Magic Words are those words people use to express a… Problem Desire Difficulty Roadblock For example, you have a product…

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The Formula For Awesome Repeatable Success At Anything

The first thing is, this isn’t a formula at all! It’s a mindset. But it is a formulaic way to think. Ask yourself, ‘What’s working?’ Take action based on the answer to #1. The most people make the mistake of just sitting around and contemplating why nothing’s happening. First of all, set up a plan.…

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Your Backstory and Why It’s So Important

What is a backstory? A backstory is the story behind the thing you’re talking about in your sales copy or content. A backstory can be about: You A business A product A movement A news story It’s the history behind whatever you’re talking about… the story behind the story. So, why is a backstory essential?…

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Integrate or Eliminate

What does that mean? This idea of ‘integrate or eliminate’ came to me during a conference I attend every year. I was sitting there, listening, paying attention…and a huge thought crossed my mind. Usually, I have plenty of things going on, and every year I set out these grand goals, yet it seems like I…

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My #1 Productivity Hack

Want to know my number one productivity hack? If you want to be more productive, you should start connecting the things you want to get done to other things you’re already doing. Why? Because… Productivity is the result of habit. I was reading a book called Atomic Habits by James Clear. One point that stood…

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Be An Innovator, Not An Inventor

Why You Should Want To Be An Innovator And Not An Inventor There’s a lot of advice floating around about online business: How to pick products How to choose your market How to set everything up for success And I believe most of that advice is smart and useful! But I always prefer simplicity. Why?…

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5 Ways You Can Grab Attention in Your Sales Copy, Live Videos, And More!

How do you grab your audience’s attention without being “over the top?” I get asked this question a lot and with good reason! It’s because people have to pay attention to you before they pay you with money. Here are a few of my best tips for getting someone’s attention. Tip 1: Ask a question…

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Think You Have a Niche Business and Scripts Won’t Work? – [podcast #25]

“Think You Have a Niche Business and Scripts Won’t Work?”

This is Funnel Scripts Live with Jim Edwards… an Official Click Funnels Production” For more information. Jim Edwards shows an African safari business owner how to use Funnel Scripts to fix his sales copy and helps a baby music business website fix their funnel sales page. From graphic issues, auto-play video, better titles and bullets, to cool pictures with animals – Jim gives useful constructive criticism to the safari business website owner. Check out this Ten Minute Funnel Fix by Jim Edwards…

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