Need a good title? Building salescopy for cold traffic needs a hook and good title for starters.
Welcome to Funnel Scripts Live with Jim Edwards… an Official Click Funnels Production” For more information – See https://FunnelScripts.com Check out Funnel Scripts!
Jim walks through three Funnel Scripts in this video and explains how to integrate titles and facebook sales copy for posts and advertisements.
Once again, thank you for listening and if you want to be on the show or just ask your question and we can help you with it, go to: https://members.funnelscripts.com/live/ All the scripts we demo are available right now for Funnel Scripts members to use! And, if you’re not already a member of Funnel Scripts, you should be! Head on over to https://FunnelScripts.com to get started today! If you’ve already seen the training and just want to sign up, go to https://FunnelScripts.com/go
Transcript…
Jim Edwards: Hey guys, Jim Edwards here, and welcome back to Funnel Scripts live the official FunnelScripts podcast…
I’m your host, Jim Edwards, along with my podcast producer and Mr.
Stew Smith: Stew Smith.
Jim Edwards: And today we’re going to answer questions for you that I have a little spin here that I want to put on this once Stew reads us the two questions that we want to answer…
So what are we doing today?
Stew Smith: Alright, So here we go…
We got somebody looking for “daily content hooks, any suggestions for titles, headlines to get more clicks.”
And then we also had another one that we might be able to blend together to explain about “free book plus shipping offer.”
Jim Edwards: Okay…
Stew Smith: And “how to get better traction with cold traffic on Facebook Ads and other forms of advertising.”
Jim Edwards: Okay…
So the first one is basically how can I use Funnel Scripts to come up with titles that will hook people and have them pay attention to my content?
And then the second one is if I’ve got a free plus shipping offer, how can I use Facebook ads to be able to drive cold traffic to my offer?
So I’m going to show you and then I want to show you a cool trick…
I’m going to show you a couple of Funnel Scripts that will help you with coming up with titles for content that you can use to hook people in…
And then I’m gonna show you a cool way that you can use Funnel Scripts actually to come up with titles for your products or your books and how you might be able to then integrate that with the Facebook ad scripts that we have inside of Funnel Scripts…
So that’ll be just kind of fun, and we’re going to play around with some different stuff.
So the first one that I want to show you guys is the profitable title scripts…
And these are inside of Titles, headlines, and subject lines…
They’re in the profitable title scripts.
And we’re actually going to be looking at a couple of them in here…
So the original intention was to help you come up with titles for products and a free reports and DVDs and other stuff like that…
But they also work as titles for specific content bytes…
Now in order to fill this out, we got to have a topic that either one of those people mentioned a topics Stew?
Otherwise, we’ll make one up…
Stew Smith: No, they did not…
Jim Edwards: Okay…
So I was giving somebody some feedback in the Facebook group today, and they were doing options trading…
So we’ll talk about stock options trading.
Stew Smith: There you go.
Jim Edwards: How about that.
Okay…
Something I know very little about…
Stew Smith: Yeah.
Jim Edwards: So we will see…
So let’s fill this out…
Our main keyword topic here is stock options trading…
Our target audience is a beginner investor…
Let’s say a part-time investor…
That sounds better than “beginner,” don’t you think?
Stew Smith: Yeah, I think we’re all kind of part-time investors…
Jim Edwards: Sure…
So I was looking for a hot stock tip…
So our target audience, plural, is part-time investors…
What’s the main action your target audience needs to take?
My target audience really needs to find amazing investment opportunities.
Now that might not be the best one…
Think about this for a second…
Find amazing or high yield investment opportunities…
How about that?
Is that better, you think?
Stew Smith: Yeah, sure…
Jim Edwards: Okay…
If I can spell yield…
And what’s the main result or payoff that we offer with this?
You really can…
Stew Smith: Maybe understand the market…
Jim Edwards: Is understand the market really a payoff?
I mean ultimately why does anybody…
You really can make money in the stock market…
Stew Smith: Right?
Jim Edwards: I mean, remember our mantra…
It’s not what it is, it’s what it does.
Stew Smith: Got it.
Jim Edwards: It helps you understand the market…
But why do we want to understand the market?
So I can make real money in the stock market.
Let’s change that to real money.
Stew Smith: I like that.
Jim Edwards: Okay, so let’s save this…
It’ll probably tell me I’m not logged…
Oh, it is…
Okay…
Stock trader or options trader.
Okay…
So we clicked build and then…
Oh, dude…
Here we go…
Stew Smith: Hey…
Jim Edwards: Here is the title…
That’s a book title…
The part-time investor’s guide to make real money in the stock market…
Stew Smith: Perfect…
Jim Edwards: That’s a really good title…
Stew Smith: Ah, I like that…
Jim Edwards: See, I told you Funnel Scripts was awesome, and you doubted me, Stew.
Stew Smith: I never doubted you. I liked the little pencil guy too.
Jim Edwards: Yeah, that’s…
Part-time Investors guide to stock options trading…
That’s not bad…
Stew Smith: No…
Jim Edwards: Make real money in the stock market explained…
Stew Smith: Okay, but…
Jim Edwards: Make real money in stock market
Secrets to make real money in the stock market
I like that.
Hey, now that could be a subtitle.
Stew Smith: That’s really good.
Jim Edwards: So if we look at this…
The part-time investor’s guide to make real money in the stock market.
Nah, I guess not…
Stew Smith: Yeah…
Jim Edwards: Stock options, trading, tips…
Stew Smith: There is a subtitle…
Jim Edwards: Yeah.
So secrets to make real money in the stock market.
Stock options, trading tips, tricks, and tools.
That can be a subtitle.
That’s good.
I like that.
Stew Smith: Yeah…
Jim Edwards: I mean, I really liked those.
Those are good.
I’ll have to load this in as a (preset) up here…
So you guys can obviously see…
There’s a bunch of these in here, and you keep whacking it…
Find high yield investment opportunities explained…
I mean that would actually make a really cool subtitle too…
Stock options trading, explaining that’s a decent title…
So there’s a bunch of them here…
The biggest disservice I do is you’ve got so many to be able to do…
Now in the case of a book…
Let me show you something kind of cool that this will do for you.
You can download these as a Word Doc…
But this will make it easier for you if you wanted to take these and print them off and sit down with your highlighter…
Makes it a little easier to go through them that way and see what’s what.
But you can see there are quite a few in here that you could go through.
So again, the other thing that you can do too is in this output, it’ll give you all of these potential domain names.
Stew Smith: Oh yeah.
Jim Edwards: That you can copy…
And then here’s a nifty little trick…
You can go over to GoDaddy…
And we’re going to go to products, and we’re looking for bulk domain search, and then I can just paste all these in here, and it’ll tell me which ones are available…
So if you’re looking for a domain that would correspond to, in this case, your book title…
Holy crap…
Every single one of those must’ve been available because it’s wanting me to let me put in one that I know is not available.
I know Google’s not available…
Stew Smith: Yeah…
Jim Edwards: But I can’t remember the last time…
Every single one of them was available…
But look this stockoptionstradingguide.com…
That’s a decent one.
Stew Smith: Wow. Yeah, that’s not too long.
Some of those are loooong…
Jim Edwards: Yeah, I know some of them are long, but I mean it’s because I put in a long thing.
Stew Smith: I know, I’m just teasing.
Jim Edwards: Anyway, so that’s a cool thing that this will do for you.
So this is a really neat little script that you can use, and this could just as easily be content, stock options, trading tips, tricks, and tools…
That could be an article, could be a video, could be anything…
Stew Smith: Social Media post?
Jim Edwards: Absolutely.
So what I wanted to show you also was the million-dollar content headline scripts because these are cool (too) from the standpoint of helping you come up with titles and subtitles.
These are actually based on some of the most successful direct response marketing titles anywhere.
So we can just go with this one…
Our main keyword topic is stock options trading…
Part-time investors, area of interest, or concern…
What did we say over here?
We’ll just put investments…
The big thing they need to do…
I really need to make money in the stock market.
Actually, I’m going to put that as a benefit…
Really need to find high yield investment opportunities…
And the enemy they face, Greedy investment advisors…
I’m not big on that.
I’m not big on them.
I probably spend adviser,
Let’s see how to make real money in the stock market with this big shift in stock options trading…
So again, that’s actually kind of cool if you took that’d be a good subtitle…
Stew Smith: Oh, look at this.
Beware greedy investment advisers and five other threats to investments.
Jim Edwards: Ooh, I like that…
Stew Smith: Yeah,
Jim Edwards: I like that…
Let’s see what you don’t know about how to find high yield investment opportunities can hurt you.
That’s a good hook!
The new way to find high yield investment opportunities…
That can be a sub-headline…
Secrets to make real money in the stock market, the new way to find high yield investment opportunities…
That’s good! for part-time investors…
Stew Smith: There you go…
Jim Edwards: You could add that in there too…
So using these, you can see how mixing and matching these can help you to not only create content headlines but also create headlines for a book.
And I’m a big proponent of headline and sub-headline…
When you look at just as an example…
If we look at Russell’s books right here, Expert Secrets, the underground playbook for creating a mass movement of people who will pay for your advice…
Dotcom Secrets, the underground playbook for growing your company, online…
Copywriting Secrets, how everyone can use the power of words to get more clicks, sales, and profits, no matter what you sell or who you sell it to…
Oh, that it wasn’t Russell’s book, was it?
That’s called product placement.
So the point is that these scripts can definitely help you to get what you need, whether you’re creating content or creating a book, which is basically just a big chunk of content and hooking people in.
That’s the key.
So you see how you can use these two scripts, for doing just that for things large and small.
Now let’s talk about how would we hook somebody with Facebook newsfeed stuff…
So what is our main keyword?
So this is the Facebook newsfeed ad scripts…
This helps you create the content for creating your ads…
And somebody was asking about…
I think the person was asked to, should I do long posts and all this other stuff…
This thing makes ads.
This doesn’t make posts.
But a post can be an ad in an ad, can be a post…
But this is more for just creating traffic generation type Ads.
So that’s the thing…
Everybody has an opinion about Facebook Ads.
Long/short, this/that, here/there, all this stuff…
In the end, the only opinion that matters is the opinion of the people that are clicking on the thing that you’re promoting on Facebook that you’re calling an ad, whether it’s a promoted post, whether it’s specifically created to be an ad…
The whole point is to make an ad that looks like content and gets clicked on,
Which means it’s got to have a hook, it tells a little story, and it makes an offer for the next step…
So it people want to over analyze stuff, don’t over analyze, just do a bunch of stuff and see what gets you the results…
Instead of worrying about is there’s only one way to do it because there’s not only one way to do it.
There’s a bunch of different ways to do it, and if you only use one way, even if it works after a while, that’ll stop working…
But I’m done talking about that now.
So let’s create some thoughts for how we would make some Ads to push a free plus shipping book…
So what is our main keyword phrase?
Stock options trading…
Who is our target audience?
Part time investor.
What’s the name or title of what you want them to buy?
So we got to kind of make a decision here Stew…
What is our title going to be?
You think?
Let me download all this stuff, and let’s just make up a title…
Okay…
Stew Smith: Okay.
Jim Edwards: The secrets to make real money in the stock market,
How to make real money and sound of this big shift in stock options trading
Part-time investors guide to stock options trading
The new way to find high investment yield opportunities…
Stew Smith: Yeah, I think the one you have highlighted and the very last one combined together as a…
Title, subtitle…
Jim Edwards: Okay…
Stew Smith: Look pretty good…
Jim Edwards: For part-time investors…
Stew Smith: There it go…
Jim Edwards: That’s what we said…
Stew Smith: Yep…
Jim Edwards: Okay…
So that’s going to be our title of our book…
So that’s a cool title…
What’s our title here?
I’m going to throw the whole thing in there, but we’ll probably end up editing it.
What’s the thing that holds a free book?
Stew Smith: Yeah…
Jim Edwards: Adjective “proven” big pay off that they want…
This product or service helps you “make money in the stock market.”
That’s ultimately the big payoff today.
What’s a big obstacle and negative circumstance that they want to avoid?
I mean, let’s talk this out…
Stew Smith: Wasted time is big.
You just do research after research after you just get paralyzed with the analysis.
Jim Edwards: I’m trying to incorporate everything you just said because that was perfect…
What you just came out with wasting time…
Stew Smith: Researching, paralysis by analysis…
Jim Edwards: Researching stocks…
Stew Smith: And avoiding paralysis by analysis…
Jim Edwards: And getting paralyzed by analysis…
Jim Edwards: I want to say wasting hours, days, and weeks researching stocks only to be paralyzed by analysis…
Stew Smith: Yup…
Jim Edwards: And that’s true…
I mean that happens, especially with that stuff.
Dude secrets to make real money in the stock market…
The new way to find high yield investment opportunities for part-time investors.
The free book that gets results…
It doesn’t suck…
You too can make real money in the stock market and the single afternoon with secrets to make money in the stock market.
The new way to that one’s not bad either.
Now again…
Okay, let’s take a step back…
Hmm…
This is some pretty compelling stuff.
However, I am not an attorney, I do not play on TV.
I am not an investment advisor.
I am not someone that works for the FTC, the FCC, or the SPCA or the PTA.
Though I am doing a book reading for kindergarteners next week at the Eli’s grammar school which is pretty cool.
Would you let me read to kindergartners?
Would you invite me to come read to kindergarteners?
Stew Smith: Oh yeah…
Jim Edwards: I would, I’m amazing.
Stew Smith: I would say, Oh, absolutely.
Do some dr Seuss.
You got talk Elmo voice in there.
Jim Edwards: Exactly.
So the point I’m trying to make is this stuff sounds good, but if you’re in the investment world, I’m not guaranteeing.
This won’t get you thrown in jail to stay this stuff…
Okay…
So have the appropriate disclaimers and disclosures, but it sounds really good to me.
“Start to make real money in the stock market with secrets to make real money in the stock market the new way.”
That one’s okay…
This one…
Secrets to make money in the stock market, new way to find high yield investment opportunities for part-time investors…
I mean, just looking at the title, the title by itself actually can be the headline.
Stew Smith: Sure, in fact it should if you’re giving away a free book.
Jim Edwards: Yeah…
If you’re a part-time investor and your struggle with wasting hours, days, and weeks researching stocks only to be paralyzed by analysis, then you need
Secrets to make real money in the stock market, The new way to find high yield investment opportunities for part-time investors.
And I would just get rid of that…
Stew Smith: Love it…
That’s a really good.
Jim Edwards: I’m on a new way to find how your investment opportunities for our time is quickly…
It helps you make real money in the stock market…
So again, depending on what you chose top, I kind of like this one…
But it is kind of repeating itself…
And mine would be
Claim your free copy, a secret to make real money in the stock market…
Just pay shipping and handling.”
Stew Smith: Yep…
Jim Edwards: We’ll use what I would come up with…
So that would be the hot stuff…
He asked specifically about cold, though, right?
Stew Smith: Sure did…
Jim Edwards: Okay…
So let’s look at cold down here…
Headline on…
Great news…
If you want to avoid wasting hours, days, and weeks researching stocks only to be paralyzed by analysis in stock options trading.
Here’s a quick way to avoid wasting hours, days, and weeks researching stocks only to be paralyzed by analysis, only to find analysis paralysis.
I’m going to change that up top.
But again, this whole thing only to find paralysis by analysis only to get bogged down in and analysis paralysis.
Is that better?
Stew Smith: Sure…
Let’s try it…
Jim Edwards: And who cares?
It gets the point across…
All right, so we’ve got our cold stuff…
Here’s a quick way to avoid wasting hours days and weeks researching stocks only to get bogged down…
In analysis paralysis, stop wasting hours, days, and weeks researching stocks only to be bogged down in analysis paralysis…
So there’s your headline
“Free book reveals secret to make real money in the stock market, especially for part-time investors.”
That would be how I would add that.
Have you made
“The ugly truth about stock options trading”
Let me tell you that right there, as far as it headline, could be the one…
And I’ll tell you why…
Because when someone’s in the cold and they’re just thinking about the problem…
That’s the kind of thing that grabs them because they’re…
“Okay, let’s hear the ugly truth.”
So the ugly truth about stock options trading…
If you need help to understand stock options trading, but struggle with wasting hours, days, and weeks researching stocks only to get bogged down in analysis paralysis, this free book automatically helps you fix that and shows you the path to make real money in the stock market.
Get your free copy…
I mean, that would be the start of my copy…
If you’re struggling with wasting… It’s not too late.
Here’s a better way to make real money in the stock market quickly…
Free book explains how…
“Stop struggling with wasting hours, days, and weeks researching stocks only to get bogged down in analysis paralysis.”
“Click here to see this must-have stock options trading book that helps you make real money in the stock market.
Get it for free.”
Just pay a small shipping…
So here’s some shorter ones…
New stock option trading blueprint…
So, the bottom line is you saw how we went from nothing to a really cool title, and then we use that title to come up with the basis of Facebook Ads that we can use by using Funnel Scripts to do that.
If I wasn’t sitting here explaining it and I could have a second cup of coffee and think this through.
I’d probably…
There are some changes that I would make here, like make money in the stock market…
I would say, find amazing high yield investments.
Others miss because there’s some stuff there…
The “wasting days.”
And you know what, I would change this to getting bogged down in analysis paralysis…
I would try that shorter.
Stew Smith: Yup. I like that.
Jim Edwards: And so I’d play around with that some more, and if we come down to the cold stuff, I really like the warm stuff, and the difference between warm and cold is not as much as you think…
And you can actually combine warm and cold a lot…
“Great news if you want to avoid getting bogged down in analysis paralysis for stock options trading.”
I like that…
Here’s a quick way to avoid getting bogged down in analysis paralysis…
Oh!
Stopped getting bogged down in analysis paralysis and start finding amazing high yield investments others miss…
Boom…
Stew Smith: Yeah,
Jim Edwards: I like that…
So as you can see, there’s no way you’d come up with all these different options trying to do this on your own…
So that’s the real magic of Funnel Scripts is the sides…
It being unicorn approved is it helps you come up with things you never would have thought of, and then you can off of those because…
Anytime you’re coming up with titles or Ads or headlines or emails or webinars, the hardest draft is the first draft…
And that is the magic of Funnel Scripts is it helps you come up with that first draft super fast…
And then you saw how I was just riffing on that stuff as it kicked it out…
Putting it in the clip bin and using it to help just combine stuff together…
That’s the magic of Funnel Scripts and being able to use it to do different stuff.
Stew, any final thoughts?
Stew Smith: No, that was an awesome walkthrough.
Jim Edwards: Awesome.
Stew Smith: Three for one in this deal.
Jim Edwards: There you go.
So I hope you guys see how Funnel Scripts you can mix and match and use the different stuff.
You can use different things from different ones…
And so if you’re already a funnel script subscriber, I will go ahead and add those into the presets, and I would encourage you to use these scripts…
If you are not yet a Funnel Scripts subscriber, you should be, get off the fence, get in, and start using these tools…
You don’t have to pay monthly anymore, you don’t have to pay yearly right now…
We still have the unlimited option you pay once you have unlimited access…
Never have to pay again…
So I’m Jim Edwards…
Thanks, Stew for joining us and being an awesome podcast producer…
And we will see you guys soon…
Look forward to your comments below.
If you have any questions, you have stuff we’d like us to cover, whatever you’d like us to do.
We love to hear from you guys, and I definitely will look at all the comments…
So everybody have a great day…
Talk to you soon…
Check out funnelscripts.com.