Welcome to Funnel Scripts Live… an Official Click Funnels Production For more information – See https://FunnelScripts.com
Learn about the successes and “learning experiences” from Funnel Scripts subscriber Rob as Jim walks through several methods to create successful affiliate marketing campaigns using Bridge Pages and perfectly placed sales copy. If you want to see a well done execution of Russel Branson’s DOTCOM Secrets and use of Funnel Scripts, check out this podcast. Jim Edwards walks through a few funnel scripts.
Check out Funnel Scripts! Funnel Scripts helps you massively increase your profits by making it super easy to come up with just the right words for your Bridge Pages and Hooks. Based on Russell’s DOTCOM Secrets formulas, we show you how to choose the right funnel script for the job!
Go to www.funnelscripts.com and become a member of Funnel Scripts.
Once again, thank you for listening and if you want to be on the show or just ask your question and we can help you with it, go to: https://members.funnelscripts.com/live/
All the scripts we demo are available right now for Funnel Scripts members to use! And, if you’re not already a member of Funnel Scripts, you should be! Head on over to https://FunnelScripts.com to get started today! If you’ve already seen the training and just want to sign up, go to https://FunnelScripts.com/go
Transcript:
Jim Edwards: Hey guys, Jim Edwards here, and welcome to another edition of Funnel Scripts Live…
Where we show you how to use Funnel Scripts to make more money…
Get more subscribers…
And generally, take your Click Funnels business and make it explode…
All the while doing exactly what Russell says!
And by the way, as a reminder, this is an official Click Funnels production.
So if you’re seeing this in the Click Funnels group, it’s because the big man himself gave me permission to play video here!
So I want to welcome my trusty podcast producer, Mr. Stew Smith.
Stew Smith: Hello everybody… by now, my resume is now an international podcast producer…
Jim Edwards: That’s right!
Stew Smith: Hahaha!
Jim Edwards: International… And as you’ll notice, we have a third person with here with us here…
Mr. Rob Thompson…
Welcome, Rob.
Rob Thompson: Hi everybody… How’s everybody?
Jim Edwards: And as you can tell, Rob is not from around here…
Of course, where is from around here?
So he is from jolly old England, he’s from south-central England…
I don’t know how much gang sign you’re going to throw up for us, but we do our best…
So Rob is going to talk a little bit about bridge pages and what he used, how he used to Funnel Scripts to create bridge pages and stuff…
But tell everybody your background and how you got started with affiliate marketing and using bridge pages and stuff because it’s a really cool story.
Rob Thompson: Yeah… So I started out running an IT business, network consulting business…
So B2B business going into super-yachts and private jets…
So I was focusing on building networks around whatever their clients’ requirements were…
So most of the world’s biggest super-yachts I built their networks…
Jim Edwards: Wow… So pretty much all the live ones that are in the water today, most of those are my designs, but it’s not a job for the fainthearted, and it requires a lot of traveling…
Stew Smith: Hmm…
Rob Thompson: So you spend a lot of time away from the family…
It could it can be lucrative, but also at the same time, it’s excessively difficult to work in tight spaces, and you’re busy all the time…
And so 24/7 – 365 business
So it’s a, yeah, exactly…
Stew Smith: You’re always working…
Jim Edwards: Yeah… That sounds great… If it’s your website that’s work in 365, but not you.
Rob Thompson: Right… That is the difference…
When the website is not working for you, your life is difficult because your phone doesn’t stop…
Whatsapp, Messenger you name it. Everyone’s got your number…
Jim Edwards: Can you get a little closer to the Mike Rob? Cause it’s just a little bit…
Rob Thompson: Yes, is that better?
Jim Edwards: Yes.
Rob Thompson: So basically, I spent a lot of time flying around the world and building these things…
So it requires a huge amount of effort, and it requires a huge amount of time really.
Anyway, a long, long story short…
I was diagnosed with cancer of the esophagus in 2015, and it really changed my life.
Being away from the family didn’t really appeal to me…
Traveling the world, just having treatment it’s very difficult…
You can’t eat, you can’t drink, you can’t do…
You have to have numbing agents…
You have to carry weird things in your travel bag…
That security stops people for…
And ask you,
“What’s the stuff?”
Jim Edwards: Wow!
Rob Thompson: You get on you, I mean, this business!
You get on the airplane, and you’re going to do the work.
You just had treatment…
Normally what would happen is that I would get on an airplane…
Probably a day after having treatment…
Stew Smith: oofff.
Rob Thompson: My wife wasn’t too happy with me anyway…
You get on an airplane, you go do the work you come back…
You gotta have your follow-up treatment and what have you…
But you persevere…
And then you start persevering more and then it starts getting to you…
I don’t want to make it like a sob story, but to be honest, it’s not easy…
It’s not easy.
And I was thinking about this, and I sat down and said,
“I can’t really, I can’t really manage this.”
And then on top of that, literally in the same year, my wife was diagnosed with breast cancer…
And that was a smack in the face for us.
I mean really it sort of took us on a bit of a downer, but at the same time, you had to stay focused.
I’ve got a son that I need to look after.
We’ve got extended family we look after…
We look after Claire’s parents and my parents as well…
That’s just the nature of the beast.
So you can’t let your guard down…
You just got to get up, dust yourself off and off you go.
So I was thinking to myself I can’t travel like this, Claire’s got to have treatment as well…
And the treatment was awful…
I mean, it radiotherapy for breast cancer…
It’s awful…
I can’t even describe it to you, what they go through…
I’m sure the people that may have this, but I can’t describe it…
Anyway, so I decided I’m gonna look at different businesses…
I’ve had businesses for years, and I thought I’d try something completely new because I needed something to create some sort of passive income.
So I went down the route of affiliate marketing and on my journey, I’ve discovered Click Funnels…
I mean I looked at everything, it’s like you’re a newbie and you’ve got all this information coming at you…
But actually, one thing that did stick out was the story that Russell told…
That’s what grabbed my attention.
And the second thing that grabbed my attention was the DOTCOM Secrets book…
Now that was a very good book for me to read…
And actually I’ve got it next to my desk all the time, and it’s a very good read, and I recommended to everybody…
Jim Edwards: Just do what Russell says…
Rob Thompson: absolutely do what Russell says yet…
It’s, it’s a very good book…
And it sort of taught me a couple of good things…
Now I started this journey, the affiliate marketing journey only this year.
So April 2019 and I read Russell’s book sort of April/May, and that’s when I got into Click Funnels, and that’s when I discovered bridge pages and things like that…
And I decided to try a couple of things, and they weren’t working for me…
I read Russell’s book in and out, and I’ve tried all these recipes and everything, but I wasn’t paying attention…
I don’t think I was paying attention to the right things because I hadn’t absorbed enough information if that makes sense…
Jim Edwards: Okay.
Rob Thompson: I decided there has got to be something else for me to look at and I started watching some of the videos that you and Russell posting on Funnel Fridays…
And one of them got my attention, and that was watching the one on Clickbank…
On how to create a bridge page for an affiliate program inside of Clickbank.
Jim Edwards: Okay.
Rob Thompson: That really got me because I am subscribed to…
You name it JV Zoo and Warrior Plus and, Clickbank and everything…
I mean a lot of people keep their cards to their chest…
Okay…
Which is a good thing for me because I think I’ve learned a lot…
But at the same time, it’s like shiny objects left, right, and center…
Jim Edwards: Yep…
Rob Thompson: But that very, in particular, got my attention…
I actually posted it, and I feel terrible when I say this, I copied you, I copied you…
Jim Edwards: That’s fine!
Rob Thompson: But one thing that did catch my attention as well is I didn’t realize is that you had a program called Funnel Scripts.
Jim Edwards: right?
Rob Thompson: When I paused it, there’s one particular part in the video…
I think I sent you a screenshot, Jim.
Anyway, I used to go… why I actually bought FunnelScripts wasn’t opposed it on that, and it was you and Funnel Scripts…
And I noticed all the scripts down the left-hand side of the screen…
And I thought, “So that’s interesting.”
And I’ve seen some of your copy, and I’ve seen what Russell uses and what everybody else using Steven and everybody else…
And I looked at that, and I thought,
Well, that’s interesting…
So I made a mental note of that, and I carried on watching the episode…
But literally, I paused, carry on, carry on, pushing…
I built the funnel as you are building it…
Jim Edwards: Okay…
Rob Thompson: Even even nicked some of your copy…
Jim Edwards: Go for it!
Rob Thompson: So I do apologize, but I did go for it, and I’m so used in that video you used the three-week diet program firm…
Jim Edwards: Okay…
Rob Thompson: So I went one step better, and I went for the two weeks one.
Jim Edwards: Hahaha!
Rob Thompson: So I went down that route, and I’ll build the funnel out…
And I posted a few silly Facebook ads…
Number one, no copy on them…
I think I’ll send you a copy of it…
There was no copy in there was this Rob,
“Oh, have a look at this.”
Facebook sent me a nice little polite message going,
“Please take it down.”
Here’s a picture of a pretty woman with a thin waist and you’re not allowed to do that…
So that was a mistake…
And I focused on correcting that…
So I learned very quickly what’s right and what’s wrong…
Jim Edwards: So Mark Zuckerberg doesn’t like you advertising weight loss stuff is the message you got Rob?
Rob Thompson: That is the message… But also there was a valuable lesson is you need a decent bridge page and so in back to the video that you did…
And I actually watched it again…
And I saw what you did and the wording that you used.
So I was thinking about that and, and the Facebook adverts,
I had to reword my Facebook advert and what have you, and I got it to work…
But the traffic wasn’t huge for me to be honest…
Jim Edwards: Okay…
Rob Thompson: The copy and I used Funnel Scripts, and I was using some of the scripts from the One Funnel Away challenge on the actual bridge page…
I also used some of the scripts that you mentioned in one of your stories inside of the Affiliate Bootcamp…
You mentioned using scripts time and time again, try and use copy…
If you don’t know anything about copy, try and use FunnelScripts copy…
And that’s when I started watching the Funnel Scripts Webinar that yourself and Russell did when you were doing the $797 lifetime.
And I watched that, and that was such a good sales video.
Actually, you guys should be proud of myself on that because the amount of scripts that you went through in the demonstration that you put into that shows the passion behind the product…
So I took that, and I actually bought a copy…
I’m a member now and as soon as I joined
Jim Edwards: Good man!
Rob Thompson: I love it… I love it… And as soon as I joined, I went through absolutely everything…
I was a little overwhelmed, and I sort of went back to…
There’s a big button that says “Start here” and do that…
I started there, and so I did actually use some of the OFA scripts to create my diet bridge pages…
And I tried Facebook Ads again, but they don’t work. Personally, they don’t work…
And I think that’s because it’s one of the…
You need to have a Facebook group, or you need to have a page dedicated to weight loss and healthy eating and all sorts of things…
That’s just from somebody who’s new in this market learning this trade…
Jim Edwards: Okay…
Rob Thompson: So what I decided to do is cause I wanted to grow lists…
Well, I’ve heard you both speak about this…
I’ve heard Russell speak about when you starting out try and use…
Any form of traffic generation you can and one of them was solo ads.
So I bought some solo ads and yes, strangely enough…
I got people to sign up, and I actually got sales…
And when I first did this and before I had any sales copy on that landing page on that bridge, had no “click-ies” nothing…
And as soon as I changed the copy, as soon as I had a bit of a story in that copy and as soon as I was putting a question…
An actual question…
That was speaking to somebody rather than me telling them what this is, that’s when everything changed…
Jim Edwards: For everybody who doesn’t know…
Cause some people have heard the term but may not know what a solo ad is…
Cause that’s like that’s an old school method for getting traffic…
Tell everybody and just real quick, what are solo ads?
Rob Thompson: Okay… What a solo ad is really where you don’t own a list, and you go to a particular company that has got a ton of email lists…
And have, over the years, broken it down into various areas like health, wealth and relationships.
And you choose your niche with your sub-niche, and you say,
“Right, I’d like to buy 1000 clicks, and it’s going to cost me $500.”
And that’s what you do…
The thing is you have to have a good bridge page for them to actually approve the order.
Jim Edwards: Right.
Rob Thompson: You get good solo providers and bad solo ad providers…
I’ve learned that…
Good ones, look at your landing page and then say,
“Yes, we’ll sell you x, Y, and A package for $500.”
And the bad ones just go,
“Yay, there we go.”
But then I’ve learned you don’t get any clicks with those ones…
Jim Edwards: Do you have to write the solo ad that gets sent or do they write the email that gets sent?
Rob Thompson: Right. So that is the difference… They write their copy to their list…
Jim Edwards: Okay,.
Rob Thompson: They only send it if you’ve got good copy on the landing page, then they send it.
So it has to be good copy on your landing page…
They copy to their list is you don’t actually see that…
So that’s one thing that you don’t see…
Jim Edwards: Okay.
Rob Thompson: So it’s traffic you don’t own, but when you get their names on the list, you own that traffic, and you can start driving traffic to them…
So I’ve learned about that, and that was a good lesson for me.
But again, the follow-up email sequence…
I couldn’t have done that without FunnelScripts either.
So that was one of the things I learned as well.
So, in Russell’s book, there are loads of lovely follow-ups and ideas about.
The soap opera sequence.
The Seinfeld sequence and things like that.
And I think that is that was one of the key lessons I’ve learned on this journey.
I wish I picked all of this up way back when I first started this…
I would have saved myself a fortune…
Jim Edwards: There you go…
Rob Thompson: So that’s what I did to create that particular funnel.
And since then I’ve learned about what’s good copy and what’s bad copy…
Obviously, through the one funnel away challenge as well as Jim’s other program that I was involved in…
And that was a fantastic program…
So I’ve learned a lot about copy while I was on that challenge…
And it’s helped me launch an affiliate bridge page again,
But for a product, I’ve actually gone and written my own ebook for this to give away for free…
So it’s like a 60-page book on affiliate marketing…
What’s good and what’s bad…
Obviously, I talk to people inside the book about what I do…
How to give away your affiliate links and things like that and what’s a good program and those sorts of things.
But also it’s a good sort of lead magnet into your next phase of the funnel, which is the sales page…
And I decided, Jim, by the way, that when I was going into Funnel Scripts and actually through one of your lessons…
You actually pointed out something that I didn’t realize, and it was right at about bottom, one of the video sales scripts, right at the bottom…
And there’s a list of applications that you recommend,
Well, not recommend, but you say these scripts will work in these applications…
And I took it literally, and I chose the first one, and I made a video using that software, using those scripts…
Jim Edwards: Awesome…
Rob Thompson: So we’re talking demonstrate today if you’re interested, but that’s literally what I do…
Jim Edwards: Would you mind showing us a couple of…
Could you show us that first bridge page that worked really well?
Would you mind showing us that?
Rob Thompson: Sure.
Jim Edwards: And then what I’d like to do is just kind of run down a couple of Funnel Scripts…
Once we look at a couple of these and then maybe we could run through Funnel Scripts…
And you could just point out to people which scripts you found were the most helpful…
When you were putting together your bridge pages and stuff…
If you wouldn’t mind.
Stew Smith: Do you have a share button down at the bottom of the screen?
Rob Thompson: I certainly do…
Jim Edwards: Cool.
Stew Smith: Okay.
Jim Edwards: Sorry…
Rob Thompson: Hopefully, you can see that…
Jim Edwards: I can wow!
Stew Smith: Food and dumbbells. I like it
Rob Thompson: And nobody in sight. Okay, so this is the page that actually worked for me in the end…
Okay… So it’s not the best copy in the world, but it actually worked for me…
Jim Edwards: Well, what I have found just as an aside, is that the copy that you think is the one that’s going to be the one that sets you free and buys you a Rolls Royce ended up doing nothing…
And the thing that you rattle off just out of like frustration…
Or just bubbles up from your subconscious is usually the one that works…
So this, did you know that your body is stuck in fat mode for 20 hours a day?
Stew Smith: Great question!
Jim Edwards: That’s a great question…
Is like, “No, but I bet it is…
Cause I feel fat.”
And then you say, learn how new research can unlock your hidden fat-burning potential…
I mean, that’s…
In two sentences…
I mean, that’s a hook and a story right there…
And then the offer is put in your email, and yes, I’m ready to melt fat…
Stew Smith: Hmm…
Jim Edwards: I mean,
Rob Thompson: The mistake I made, by the way, which I didn’t tell you,
Maybe I shouldn’t say it this straight off to this…
I made a rookie mistake, I’ll send them to another page in the funnel.
Which was a video about the product.
They say,
“Okay, well yeah, let’s go to the next page…”
I mean that’s a waste of time really because when they go to the actual vendor’s landing page, guess what he does?
Stew Smith: He does a video, massive rookie mistake…
Rob Thompson: So hopefully people are listening…
Jim Edwards: But can I make a comment real quick?
That isn’t necessarily a mistake.
It’s a test.
Because if the place where you were sending them next…
Didn’t make sense for them to see it right away after seeing this…
Then having that literally the thank you page video and then the call to action for them to go check out the next thing…
Would be the right thing to do.
Stew Smith: Yeah!
Jim Edwards: So don’t think that doing that was a mistake…
It was just a test…
That’s all it is…
And that’s all this stuff is…
We don’t we try, and we test, and we get results.
Jim Edwards: So in another case where you did this, depending on where they’re ending up, if there was no video or if the video wasn’t going to make sense to them or if they needed to be pre-framed even more…
Then having a video on that next page is worth testing…
But, and maybe you’ll show us the page that you take them to after this…
But this, and I’ve seen that page…
You actually created the perfect opt-in page for this guy’s, this person’s funnel…
Rob Thompson: Yeah… So I mean we could go and have a look at that…
Do it a different way… Let’s preview that…
And we can just do that…
Nobody’s going to send me an email to that one anyway…
And that’s it…
That’s the page…
Jim Edwards: I mean, that’s, and in this guy, in his video…
I’m assuming he talks about melting fat and how you’re stuck in fat mode, but you’re stuck in fat keeping mode or whatever you called it…
Is that what he talks about?
Rob Thompson: Yes, that’s what he talks about…
He goes through absolutely everything! He talks about the key to this diet… he talks about exactly what you want…
The mentality needs to be, everything to make us, so it’s actually quite a good video…
Jim Edwards: Right. So that just makes perfect sense that you may, that everything you did pre-framed people the right way for what they were getting ready to see in two sentences…
Rob Thompson: In two sentences… I agree with you, Jim…
At first, I didn’t, when I first started this out, and I was like, “Well, what am I doing wrong?”
Until I went on to Funnel Scripts and I started sorting this stuff out and understanding, actually when you go through the training inside of Funnel Scripts…
It actually runs through everything, exactly how to get to that stage of your funnel…
Jim Edwards: Right?
Rob Thompson: Fantastic, you don’t even have to get any way outside of FunnelScripts…
I’m not trying to do anybody out of business yet…
It’s inside there.
Jim Edwards: But in the end, how many different tries did you take at that page before you landed on this one?
Oh, it must’ve been about five or six…
Jim Edwards: Yeah, that’s how you do it. I mean that’s how you do it…
You did it right!
So you didn’t make mistakes…
You just try something and then if it works, great…
If it doesn’t work, then you just try something else…
But in the end, I mean I kind of know which script you used for that.
But would you, do you have any other stuff you’d want to show us real quick?
Any other things you feel comfortable sharing that actually did work or maybe didn’t work or just tell us…
Show us something and then tell us about it real quick or…
Rob Thompson: I’m going to take you to…
Jim Edwards: And I unshared your screen so we could talk again…
So if you want to share your screen again, that’s cool.
Rob Thompson: Yeah, I’m good… I’m going to, I’ll share it in a second though…
Just want to get the direct funnel up because this one was embarrassing…
Okay…
Jim Edwards: That’s fine.
Rob Thompson: Okay… Well, I’ve got about 500 of these things, but I decided when I first got into this when I was like.
Hadn’t even probably turn page one in Russell’s book that I was going to have a website…
So let’s get that one up…
Jim Edwards: So this is something you didn’t build inside of Click Funnels…
Rob Thompson: Oh No, I built it inside of click funnels but had a lovely… lovely, lovely mistake.
Where is it now?
So I’ll just give me one second…
I’ll bring this up…
Jim Edwards: And while you’re doing that, quick question, when you did that promo when you bought those solo emails…
Were you profitable?
I mean, were you making, you don’t have to tell me how much you made, but for every hundred bucks, you were spending on ads, how much were you bringing in?
Rob Thompson: I probably made about just over a thousand dollars on that…
And that was probably about $300 worth of adverts…
Jim Edwards: Okay… So, why did you stop running ads?
Rob Thompson: It’s not something that I’m comfortable with that particular niche…
Jim Edwards: That’s okay…
Rob Thompson: I know that sounds silly, but it is something I’m not comfortable with because I don’t know everything about it…
If you imagine if a customer to call me or go through something with me, I would, I would want to be able to help them…
Jim Edwards: But they’re not gonna cause you’re doing it as an affiliate…
Rob Thompson: I know that see, but that’s my brain…
Jim Edwards: Okay, I’ve done the same thing I’ve had, I’ve had stuff in the past…
I’ve done a bunch of different things just to do testing, and it makes money, but you’re just it…
Other people would just scale it up and run and not care about it.
And it’s just, I’m the same way.
But that doesn’t mean we’re right and they’re wrong…
Or they’re right, and we’re wrong, and just it’s who you are and what you’re comfortable with…
Stew Smith: Yeah… You just have to look at the other side of the fence…
Cause, if I can hand somebody 300 and they give me a thousand, I’ll do that…
Just about every day…
Jim Edwards: I do that twice a day.
Stew Smith: But you’re right… If you’re not happy doing it, why do it?
Rob Thompson: So I get, I get it… So I went down, well, I’ll explain what I did…
This is prior. Actually, this page I’m going to show you is one…
This is even before the Diet funnel…
So I’ll show you this page…
So that is, that’s day one…
Jim Edwards: Okay… So that’s PT Barnum’s book that’s in the public domain?
Rob Thompson: Correct… What was the first thing that you said to us when we first started getting through our training?
Get your covers to look great…
That’s not a great cover…
It’s close, but it’s not great…
It’s something that I’m still learning to do, and you’ve got to outsource one of the other…
Jim Edwards: Sure!
Rob Thompson: Yeah, you’ve got to outsource…
Jim Edwards: Yeah.
Rob Thompson: But if you look at the top of the page, I actually created a web page…
Jim Edwards: Right…
Rather than, this is supposed to be a landing page…
Jim Edwards: Okay…
Rob Thompson: If people are going to go, they’ll get bored…
And then check on products or contact us or whatever and then I’m saying…
I’ve got some blurb down…
Yeah…
Telling people what I’ve done for them or whatever you, but really that wasn’t…
I mean, as I went on my journey, you learn about this you learn to create a proper landing page and then take them on the story…
Jim Edwards: Sure…
Rob Thompson: Video sales letter or a long-form sales later those sorts of things…
So still learning my trade at this particular time…
So this, strangely enough, I have lots of people opt-in and take the book…
Jim Edwards: Okay.
Rob Thompson: They still opted in I don’t know how, oh, well I’ll tell you what actually I did…
This isn’t the original-original page…
I didn’t make one change yet…
Actually this year…
“Click here to get it here.”
Oh, I’m telling you before I did that, they weren’t doing it!
Jim Edwards: Huh?
Rob Thompson: And, and if I’m not mistaken, Funnel Fridays…
One of the videos or contra, remember which one you mentioned that in there…
Try and be specific about where they get it…
Sounds good…
I’ll try that…
Stew Smith: That’s specific…
Jim Edwards: Click here to get it here… I like that…
Usually, it’s like click here to get it free but click here to get it here…
I like that.
Rob Thompson: It worked… They did optin…
And where did you take them after that?
Where did they go on the next page?
Next mistake was, I didn’t even take them to a sales page or anything…
They were literally just creating a list out of that…
Jim Edwards: That’s nothing wrong with that,
Stew Smith: that same way to do it…
Jim Edwards: There’s nothing wrong with that…
You can take them to a page where it says,
“Hey, make sure you check your email…
And by the way, subscribe to my follow me on Facebook following my podcast.”
It’s a subscription funnel…
There’s nothing wrong with that.
Rob Thompson: Okay… So that was interesting, to be honest…
It was. Obviously, it was pretty scary when you’re trying to drive traffic to something like that and you,
I don’t know what you’re doing…
Jim Edwards: Sure…
Rob Thompson: You’re putting your name out there…
I even put a little bit about my story up there…
It was just…
Jim Edwards: Now, did Facebook lets you run ads for that?
Rob Thompson: Strangely enough they did for this one…
Actually, I did get one or two objections, but I pointed out to them that I’m not offering anything for sale…
It was literally just about going to read this book…
That was my argument, and then they approved him…
Jim Edwards: Okay…
Rob Thompson: So I mean I could show you some of those messages…
Jim Edwards: That’s okay…
Let’s talk for a minute… If you don’t mind…
Let’s go over and check out Funnel Scripts, and I just want to show a couple people…
And I’m going to intuit one of the scripts that you used…
And over here in Funnel Scripts for down the OFA scripts, we actually have…
And I’ll go over to the FunnelScripts dashboard or the OFA scripts dashboard, but we have the Epiphany Bridge script…
We have the Hook Story Offer script, which writes your whole sales letter for you…
We got headlines scripts, niche detective and the offer stack script OTO…
And the hook…
Stew Smith: hook story offer.
Jim Edwards: No, this is the Optin Hook script…
And this one is pretty cool…
I’m going to show you what it does, which is kind of similar to what Rob was showing, but this’ll do your whole opt-in landing page for you instantly.
So, and it’s all based around you want something, or you want to get something, you want to get away from something…
So if in this example it’s people who are looking for speaking gigs,
So,
“Say hello to more…”
or
“Want more back of the room sales than ever?”
I mean there’s your hook…
And then the story is basically a breakthrough video for speakers who want to quit work someday…
And you can click on any of these, and it’ll rewrite it for you on the fly until you see one you like
“Brand new video reveals insider advice for speakers who can’t seem to make money.”
Well, that’s the majority of speakers, and you want people who…
And so fill out the form blowout and low…
Now for your free video in case you were offering a free video…
And yes, I’m ready for more speaking gigs quickly so it’ll rewrite everything for you.
So this is away…
And one of the things when you’re doing opt-in pages and lead funnels and stuff…
Is… You’re not making mistakes…
Something that Rob said,
I want to really, I want to compliment you, Rob…
The reason you’re here is because you’re an action taker and because you didn’t quit is there really isn’t failure…
Or there aren’t really make mistakes unless you’re just not doing what we know works,
It’s another thing to say,
“I know these guys have been doing this forever and everybody’s doing it the same way…
But I’m smarter than they are, so I’m going to take what they do, and I’m going to add like 10 variables to it.
And because I know that’s gonna work better yet, these guys keep doing it the same way over and over and over. but I know more than them.”
That’s a mistake!
But to say I had a video on one page, man,
I’ve had, I’ve had stuff where I’ve had the opt-in, and then I had a bridge video after that and then send them on to the thing, to the affiliate offer, even my own offer…
And it worked like gangbusters.
And I’ve seen other places where it killed conversions.
So when we talking about a bridge page, it’s all about testing…
But the other thing, especially with a bridge page or an opt-in page is…
You don’t want it to be 8,000 pages long!
The purpose is to pre-frame people, get them in the right frame of mind, and move them along the process.
So it could be an opt-in, it could be just asking them a question.
It could be an advertorial…
It could be a product review…
It could be a testimonial…
It could be an epiphany bridge story…
There’s all these different things that you can do…
And you don’t know which one’s gonna work best until you actually do them.
So the key is to do them super, super, super fast.
But I want to share real quick, one thing that I’m pretty sure that you used this and even if you didn’t, you have to say,
“Yeah, you’re right Jim.”
Cause otherwise, I’ll look stupid…
Let the Questions Hook Script that one that you use…
And we’ll just use an example here, but this one gives you a whole bunch of questions that you can use to hook people at the beginning.
Are you finished with begging for book sales?
Are you worried about baking for books?
As if we were going after authors and we were selling some sort of a product about how to sell more books…
Here’s a hook!
This is the thing when people see this,
Are you worried about begging from book sales?
Are you fed up with spending 18 hours a day marketing your book?
Are you okay with begging for book sales?
“Is begging for book sales worrying to death, destroying your life, killing your results, making you nuts?”
There’s all kinds of different stuff that you can test here that the whole purpose is trying to hook them…
And in the end, Russell talks a lot about hook, story, offer…
That’s all we’re doing here with the bridge page.
We’re hooking them, we’re giving them a story, and we’re making an offer.
In the case of that one that you did with the weight loss, your hook was a question headline…
Your story was a one-sentence subheadline, and your offer was,
“Yes, I’m ready to burn fat.”
Put in your email…
I mean, that’s… nothing wrong with that…
Stew Smith: That was powerful… for Twenty words…
Rob Thompson: Yeah, absolutely… Lesson learned in that…
And what I do like about phone scripts because I do affiliate marketing because I don’t have many of my own products…
We can save those projects…
So for everything that I do for every product I’m trying to sell, I can save that project
I said, “Oh yeah, what did I do with that?”
And I get into my projects, download that script…
It’s awesome…
It makes my life a lot easier…
Jim Edwards: That’s awesome…
Rob Thompson: And I’ve learned a lot I’ve sort of moved on to my after the one funnel away challenge and moved into my next funnel…
I’ve used some of those skills, and I’ve used the scripts in there for sure…
I use the script to create my landing page and my video sales letter and my OTO, et Cetera…
I used that all
Jim Edwards: That’s awesome!
Rob Thompson: But I literally what’s nice is you can export everything, and you can put it into a slide format…
And then if you’ve got a video editor or a video slide creator, you just dropped those slides, and then you modify them and do whatever you want…
I went on a particular like animated route, but that’s, that seemed fits perfectly.
Jim Edwards: Awesome…
Stew Smith: Awesome… That was good, it was a good journey…
And, the one thing is you got to remember there’s no successes or failures or successes and learning experiences.
Jim Edwards: Hahaha! Yeah, yeah… There you go…
There’s no failure, only feedback…
Rob Thompson: Hahaha!
Jim Edwards: So there you go…
Sometimes the feedback sounds like you say, it feels like you’re slamming your hands in a car door,
“But by Golly, that’s not, that’s not a failure… That’s just feedback sweetheart.”
So, well Rob, we really appreciate you joining us.
We really appreciate you sharing stuff and showing us, warts and all and sharing your story and it’s inspirational.
It was educational, and it was just…
I really thoroughly enjoyed it and can’t thank you enough would be for being just so open with everybody.
Rob Thompson: Yeah, no worries… I’d love to be able to help somebody if they’re going through the same thing and lots of ways around us…
Jim Edwards: Awesome…
Rob Thompson: Great tools… Absolutely great tools…
Jim Edwards: What would you say to somebody who is not yet a Funnel Scripts subscriber?
Rob Thompson: Get it now… save your life, save your time, get it now… Seriously.
The very first opening video, just be blown away…
You should actually go watch the Webinar and go buy…
Stew Smith: Click here to get it here… It’s what I tell them scripts…
Jim Edwards: Click here to get in here… There you go… I’m going to use that…
That’s awesome…
All right, cool…
Well, thank you guys, dude, thanks for helping us get this done…
And Rob, thanks for joining us and everybody, if you’re a Funnel Scripts member, go use it…
And if you’re not, it’s time to be…
Head on over to funnelscripts.com watch an amazing training with myself and Russell Brunson.
Or if you’ve just been on the fence and you’re off the fence, and you say,
“I don’t need to watch a training, I just want to sign up!”
Head to funnelscripts.com/go
Everybody have a great day, and we’ll talk to you soon.