The Copywriting Conversation With Your Ideal Customer
Week 4 Day 24
There's a conversation going on inside the mind of your ideal customer.
That conversation is based on the emotional "hot buttons" that are always just below the surface of your ideal customer's mind.
The key is to make sure you're having THE conversation your ideal customer wants to have... NOT the conversation YOU want to have.
Also, make sure you never change the conversation abruptly, or you'll lose people (and waste money on ads that don't work).
Watch this video to find out the secret to a great conversation with your ideal customers.