It’s Not What It IS… It’s What It DOES!

When it comes to sales copywriting, one of the biggest mistakes people make is getting hung up on WHAT they sell. They say things like “I sell physical products” or “I sell software” or “I sell coaching” or “I sell consulting.” “I sell blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,…

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