Today we're going to talk about the "conversation" your potential customers want to have... and why it's important to talk WITH them and not TO them.

You'll want to review Page 119 from Russell's "DOTCOM Secrets" book where he talks about the THREE traffic temperatures (if you don't have a copy, grab a copy of the book here for FREE - just pay S&H - https://members.funnelscripts.com/dotcomsecretsbookFREE )

I also share THREE examples of the SAME landing page with different headlines based solely on the type of traffic the pages will get... this really brings home the idea of traffic temperature and how to put it into real-world use!

Once you watch the lesson, come up with 3 different headlines (one for each traffic type) for your landing page and post them over on your specific One Funnel Away Challenge FB Group to get some feedback 🙂